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Communications Strategy Manager

UPS Hapeville, GA
communications communications strategy strategy manager communications team content brand media drive strategy storytelling relations
February 3, 2023
UPS
Hapeville, GA
FULL_TIME

About the UPS Global Communications team


Our North Star


We are world-class storytellers - dedicated leaders who show up every day to celebrate UPS, the people who power us and the customers who depend on us. We are strategists, creatives, writers, content curators and media hounds. We know our audiences - the messages that move them, where and how to reach them, the voices that influence them.


Our guts are seasoned by decades of experience, and we leverage data to drive our decisions and measure their impact. We strongly believe that better doesn't have to mean bigger, and quality doesn't have to mean quantity. We shape our enterprise-wide editorial approach and lay the foundation for message discipline. At the same time, we set the bar for agility and speed - both par for the course in today's fast-paced environment.


We value diversity in all its forms and know our team is stronger when we engage the strengths around us. So, we help each other; we challenge each other; we encourage each other; we trust each other; we learn from each other; we laugh with each other; we succeed together. We have each other's backs.


Our love for UPS is unmatched. Our passion shines through as we work to promote the brand, protect the brand and drive results that will blow your mind.


Job Summary


UPS is a purpose-driven company, committed to moving the world forward by delivering what matters. The company's Global Communications team is made up of leaders who are passionate about this purpose and committed to telling UPS's story to stakeholders around the world.


UPS is searching for a proven communications practitioner to join the team as the Communications Strategy Manager of ESG and Sustainability Communications. This position is responsible for shepherding integrated communications execution and ensuring seamless storytelling across UPS's earned and owned channels with a focus on all things ESG and sustainability including DEI, social impact, environmental sustainability, volunteerism, corporate giving and community relations. The position serves as a communications subject matter expert in ESG and sustainability and is an integral contributor to the company's efforts to drive brand relevance with a focus on key storytelling priorities - environment, social impact, diversity, equity, inclusion and more.


Responsibilities



  • leads and supports integrated communications planning, taking into account multiple projects and subject matters while amplifying key messages for holistic storytelling

  • develops cross-channel communications strategies, leads media relations planning efforts and manages project workflow through to final deliverables for ESG and sustainability

  • target key internal and external audiences around the world and recommends appropriate content and channels to effectively reach those audiences

  • ideal candidate has proven experience and organizational skills and will effectively flex across multiple disciplines: strategic communications planning, media relations, stakeholder engagement, content strategy, writing/editing, creative thinking and project management

  • performs editorial reviews to ensure deliverables meet UPS style guidelines

  • understand analytics and adjust strategies/optimizing content to impact likelihood to recommend and brand relevance, among other measures

  • build strong relationships across a matrixed team of stakeholders, may direct the work of agency partners, and may directly manage others


Preferences



  • Minimum of four years' experience working as a communications practitioner

  • Knowledge and previous experience in purpose, ESG, DEI, sustainability communications

  • Has knowledge of digital channel platforms and technology

  • Demonstrates strong writing and editing skills as well as collaboration and negotiation skills

  • Understands communications strategy on a global scale


UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law


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